The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute $6.00 Plume, 1-Nov-00. 336 pp. shop › The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute Add To Cart Added! Plume, 1-Nov-00. 336 pp.